Great advice. In my last homebrew campaign, the characters were insane and in a mental hospital. For box text, I purposely broke the bottom-line-up-front rule and had them, e.g., fixate on random irrelevant things as the danger built towards them. It was wonderfully effective at reinforcing the “you have trouble processing reality” aspect of the campaign. So unless you want your audience confused and disoriented, put the important part first!