Don't know what I was expecting, but Apple Maps seems to be as noisy as Google Maps, maybe event more. So many businesses listed, some with long names taking 5 lines. Good thing this is "not supported" on Firefox, I might've found even more issues.
I would really love to see a "maps" app that focuses specifically on local discovery for businesses and other points of interest. Or, one that at least makes a real attempt to deliniate between getting you to a known place, and finding you new places to go.
Most mapping apps seem to blend navigation & discovery into a single experience that winds up being worse at both.