> On that note, why is Apple still successful with this? Everything is moving on their website.
Everything apart from the navigation bar at the top - which is well organised and static ( over-time ).
ie in terms of the functional 'find-stuff' part of the site - it's all there in the top few pixels(1), and the sub menus. The rest is entertainment.
(1) There is also a footer at the bottom of the scroll - with a whole host of simple links - if you get that far and haven't found what you are looking for.
Everything apart from the navigation bar at the top - which is well organised and static ( over-time ).
ie in terms of the functional 'find-stuff' part of the site - it's all there in the top few pixels(1), and the sub menus. The rest is entertainment.
(1) There is also a footer at the bottom of the scroll - with a whole host of simple links - if you get that far and haven't found what you are looking for.