Someone I once considered a friend, handed out invitations to a christmas party he was holding. While nothing he told us about the plans were strictly false, it turned out it was a direct marketing campaign. And there were no sales conducted at the event, instead he called everyone who showed up a week later to see if we were interested in anything we saw. He deliberately crafted a hook to be misleading to his target audience, even though nothing he said was false. I now consider him deeply untrustworthy and have severely limited my contact with him.

I believe the author of the title deliberately crafted a title that would be misconstrued by his target audience into believing something false, even though it was technically true.

I believe this isn't lying, but I also believe it's not meaningfully distinct from lying.