The hypothesis here is that bungee jumping -> stress -> slowed perception of time -> increased ocular frame rate -> increased ability to perceive short frames. It's either difficult or impossible to properly test for stress, perception, and ocular frame rate (whatever that's called), so you use the ends of the chain.
If you get a positive result with your wacky experiment, then you go back and control for confounding variables. If you get a negative result, you can't really conclude anything other than you need more grant money to do some other click bait.
This is just how the business of science works. It's sort of like the economy. You try a bunch of random things as quickly as possible and follow up on what looks promising. Or, like in this case, you just try to do click bait and you skip even really bothering with delivering value at all. It's stupid and I don't like it either.
If you get a positive result with your wacky experiment, then you go back and control for confounding variables. If you get a negative result, you can't really conclude anything other than you need more grant money to do some other click bait.
This is just how the business of science works. It's sort of like the economy. You try a bunch of random things as quickly as possible and follow up on what looks promising. Or, like in this case, you just try to do click bait and you skip even really bothering with delivering value at all. It's stupid and I don't like it either.