It's a net loss of money, without anything tangible to show for, at the end.

> without anything tangible to show for

Facebook managed to shoehorn itself into the public and private school system of a nation with over a billion people.

That is tangible (for facebook) and way cooler than a million.

If you look at the details, the branding is that of the Indian startup. Facebook actually associated itself with a badly run startup company with questionable ethics. It is a net loss of money and reputation.