It would be > 0, but pretty significantly < $300B.
I think a lot of people underestimate the importance of good targeting to the online ads market. It's taken over from print/media/TV brand advertising because it's orders of magnitude more efficient. When Google was young (~2005) advertisers were reporting that they'd get 3-5x more conversions from Google at 1/10th the ad budget because the conversion rate was that much higher.
I think a lot of people underestimate the importance of good targeting to the online ads market. It's taken over from print/media/TV brand advertising because it's orders of magnitude more efficient. When Google was young (~2005) advertisers were reporting that they'd get 3-5x more conversions from Google at 1/10th the ad budget because the conversion rate was that much higher.