I one presented a p75 result of some work as "a 60% improvement" and got direct feedback that it was not a very impressive figure. However when they realized what I really meant was a "2.5x improvement" their eyes lit up.
I've asked around and people generally seem to prefer the bigger, sexier number. I don't care too much either way so I just go with the flow. Shrug.
Years ago A&W rolled out a “1/3 pound” burger to compete with McDonald’s quarter pounder, but it failed miserably despite being priced the same and rating higher in blind taste tests. Why? Because people perceive 1/4 to be larger than 1/3.
I've asked around and people generally seem to prefer the bigger, sexier number. I don't care too much either way so I just go with the flow. Shrug.