I was aware something along these lines was going on when a profitless not-quite-unicorn (and still private & profitless 6 years later) startup founder bought the nicest penthouse apartment in my building some years ago... and then spent more money gut renovating it.

It wasn't Adam Neumann sized liquidity but certainly mid single digit millions at least. His company meanwhile has floundered with wave after wave of layoffs post ZIRP era.