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its the soft power of the IBM name. it's not possible to describe it now or for people nowdays to understand what that name meant.

you went to a big company they ran IBM. you want to get the same kind of computer 'that they use at work'. and what they have at work is IBM.

like this concept just makes no sense whatsoever in todays culture. computers used to be secret. they were tools of the priesthood. you wanted to join the priesthood. thats why you got IBM.

its like coming to America, you want to learn to speak English. not Esperanto.




It was the 80's equivalent of green text messages vs. blue text messages.




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