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Here's what one looks like, for the curious:

Mobile: http://i.imgur.com/kQlmh.png

Desktop: http://i.imgur.com/ZiOqX.png

This appeared in my news feed last night, and is still there now. It moves like a normal item (i.e., its not 'sitckied' to the top or anything like that).

On mobile its pretty jarring. Bigger than any other posts.




Wow @ the mobile version. How many posts typically fit on a screen these days?


I took a quick look at my news feed, and found that non-sponsored "full screen" posts are very common. A few recent examples:

http://i.imgur.com/zcHoH.png

http://i.imgur.com/khR3W.png

http://i.imgur.com/zFdyv.png

http://i.imgur.com/fF8EM.png

Obviously, it's very popular to share photos and videos on Facebook, and it's understandable that those forms of media will take up a large percentage of small mobile screens. Not really an issue specific to advertisements.


Thanks!




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