It's not about "cool" in terms of having the right sneakers or knowing the best band on the cusp of fame that only a couple hundred people listen to ("I listened to them before they were big, man ..."). That's hipster cool, teenager cool, and it's ephemeral and ultimately has almost nothing real at stake.
Instead, it's "cool" in terms of "cool under fire" - having self-assurance and confidence to know whatever happens, no matter what that is, I'll handle it. Or I'll handle the consequences of not handling it.
That latter kind of cool is what you need to lead men into combat, win an Olympic medal, or start a meaningful and profitable company. It's coolness dedicated to a mission, a purpose.
It's not about "cool" in terms of having the right sneakers or knowing the best band on the cusp of fame that only a couple hundred people listen to ("I listened to them before they were big, man ..."). That's hipster cool, teenager cool, and it's ephemeral and ultimately has almost nothing real at stake.
Instead, it's "cool" in terms of "cool under fire" - having self-assurance and confidence to know whatever happens, no matter what that is, I'll handle it. Or I'll handle the consequences of not handling it.
That latter kind of cool is what you need to lead men into combat, win an Olympic medal, or start a meaningful and profitable company. It's coolness dedicated to a mission, a purpose.