Its not that people hate receiving mail, they just hate mail that tries to make a quick buck out of them.
You should really email your customers and prospects. But don't just send them a boring borchure. Approach them in a personal way. Ask them what is bugging them at the moment? Offer to help. Give them some love in the form of an email.
I've been emailing people from HN for about a month. Everyone responds. They all just keep the conversation going as if we were old friends. Some even go out of their way to help me build my startup.
How do I do it? I really care about them. Every time I contact somebody, it is because I think they are someone worth knowing. Not for networking connections, but as a person.
Treat your customers in the same way. Talk to them. Be friendly. I know this is hard for some people to do. It used to be so hard for me to do it. But I realized that people want to deal with those who relate to them. In fact, thats my biggest marketing weapon: I focus on making a connection with people. To really interest myself in their dealings. The sales just happen by themselves after that.
Note: This does sound like a lot of self-help books. I know. And it doesn't work with everybody, because not everybody likes you. But it works with a lot of people. I'd rather be mistaken for a friendly fool, than for an arrogant know-it-all.
Do a quick exercise. Click on the usernames in this thread. Find someone who posts their email on their profile. Send them a message with the title: "Just saying hello from HN". Inside, say hello, and ask them what they have been up to. Everyone will answer. Everyone.
You should really email your customers and prospects. But don't just send them a boring borchure. Approach them in a personal way. Ask them what is bugging them at the moment? Offer to help. Give them some love in the form of an email.
I've been emailing people from HN for about a month. Everyone responds. They all just keep the conversation going as if we were old friends. Some even go out of their way to help me build my startup.
How do I do it? I really care about them. Every time I contact somebody, it is because I think they are someone worth knowing. Not for networking connections, but as a person.
Treat your customers in the same way. Talk to them. Be friendly. I know this is hard for some people to do. It used to be so hard for me to do it. But I realized that people want to deal with those who relate to them. In fact, thats my biggest marketing weapon: I focus on making a connection with people. To really interest myself in their dealings. The sales just happen by themselves after that.
Note: This does sound like a lot of self-help books. I know. And it doesn't work with everybody, because not everybody likes you. But it works with a lot of people. I'd rather be mistaken for a friendly fool, than for an arrogant know-it-all.
Do a quick exercise. Click on the usernames in this thread. Find someone who posts their email on their profile. Send them a message with the title: "Just saying hello from HN". Inside, say hello, and ask them what they have been up to. Everyone will answer. Everyone.