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Every seller has to think critically themselves about how to structure pricing in a way that accounts for user benefit, market alignment, and OpEx.

I recommend going through the BMG book process to be sure all of the big areas are considered. [0]

> Coders, as a rule of thumb, mostly code, and irrationally value the code of other people at $0. In the back of their mind they always believe they can "code up a better replacement in a weekend." Even though this is 99.99% of the time not true.

This comes across as reductive stereotyping lacking in nuance and denying individual abilities of real humans who may also happen to have other hustle skills like sales, advertising, and marketing. Please don't do this.

0. https://www.strategyzer.com/library/business-model-generatio...



I think it’s worth calling out how easy and common it is for software engineers to casually dismiss software they didn’t write themselves. If I had a nickel for every time I’ve seen someone casually hand wave away a mountain of complexity I would be a rich man.




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