Funny, considering that we have something equivalent today: Google Play.
I can't even begin to comprehend how they renamed "Market" to "Play Store" and they have absolutely nothing to offer worth the name Play, to the consumers it is just as confusing as "Live" was/is.
A lot of people have no idea where their market have gone and they just can't find the Play Store, or more importantly - they have no idea why they should look for something such as the Play Store and when they see it they won't recognize it as something they want, just another form of adware. Just as Live, people knew they wanted MSN Messenger, at least microsoft kept the name Messenger so people could find it.
I also wondered about the "Play" rename. I assumed it happened because they have such a strong priority coming from above on movies/music this became the central thinking. And apps/books became less relevant.
I don't think Play was meant to exclude apps so much as recognize that the apps that sell the most tend to be games (or at least it looked that way the last time I compared the iOS and Android leader-boards).
Books, on the other hand... it's clear no one was thinking about them (but that's par for the course, I'd say).
I can't even begin to comprehend how they renamed "Market" to "Play Store" and they have absolutely nothing to offer worth the name Play, to the consumers it is just as confusing as "Live" was/is.
A lot of people have no idea where their market have gone and they just can't find the Play Store, or more importantly - they have no idea why they should look for something such as the Play Store and when they see it they won't recognize it as something they want, just another form of adware. Just as Live, people knew they wanted MSN Messenger, at least microsoft kept the name Messenger so people could find it.