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Literal rock stars destroy their instruments on set just for fun.



If it weren't offensive to someone, somewhere, they wouldn't do it.

Apple, on the other hand, will never be punk. They left that path when they realized it was more profitable to become the guy on the screen in their earlier ad.

A better comparison might be to Spike Jonze's famous Ikea ad ( https://www.youtube.com/watch?v=dBqhIVyfsRg ), which was also sort of disturbing to watch.


I'll bet you didn't know that many times, those are getting repaired.

https://www.dailymail.co.uk/news/article-8838159/amp/The-Who...

Because of the connection that the players have with the instruments.

Could you do that with an iPad?


> Because of the connection

Well, the article says it was because of the money of having to buy new equipment.


Or if they're asked to vacate the stage.

https://youtu.be/g9zogQOmQVM

At least Billie Joe Armstrong showed that Gibsons are very durable and you really have to put your back into destroying it.


Do they destroy them and continue playing on an iPad?




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