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It should have been going into the iPad, and then inside the iPad an expansive wonderland filled with all these great things. Opening, increasing, expanding.

They did the exact opposite lol. They smooshed into a smaller thing; decreasing, narrowing, reducing.

I think that may be their target demographic though. People who love apple want minimal, simple, less. So maybe it was genius after all. And they get free publicity because it’s controversial. Apple buyers will still buy the product. They want smooshed technology, or they’d be on Linux or Winblows.




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