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I thought Apple did a great job of providing an ad that makes a bold statement (which is the ultimate goal of advertising).

In other words, I think Apple crushed it (pun intended).




What's the bold statement? Throw away all those things, get an iPad instead which can "do everything" and is thinner?

I thought everyone could see the absurdity in there?

For me personally, crushing an upright piano is like Apple showing a middle finger to anyone who plays on a real piano.


Did you watch the announcement event where on introducing the ad John Ternus made the same pun?


Apple should go back to the ads where the bold statement is generic upbeat envato elements music and the only new feature in their new products: phone colors




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