I was not referring to the content or quality of the page, just the technical sophistication of the presentation, which is at odds with the number of invasive popup ads. It just doesn't seem to be the type of site that would do that, yet here I am with 4 separate banner ads and a popup.
If I stop uBlock and shrink the window / enlarge the text so only the main column fits, there's only two inline ads. At normal desktop size though, there's also two sidebar ads and one overlapping box at the bottom. And the ones I got move.
They look like legit AdSense ads, and there's a "liquidnitrogen" comment on one of the related scripts.