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If your first read of their presentation missed important facts, does that imply it's an ineffective presentation?



I agree the presentation is ineffective. On my read, anyway.

There is a logical sequence to the pitch but that is not reflected in the visual structure. The top horizontal menu keeps the "Problem" disjoint from the "Solution". The precursor to this pitch deck was the DressRush pitch (http://investors.dressrush.com/), which does a better job at showing the logical sequence of a pitch, from Intro to Team to Problem to Solution.

But even DressRush is missing a key mechanism: a simple Next arrow that cycles you through all the content. After all, we are only talking about 10 screens or so. There should be no need for fancy navigational mechanisms that get in the way.

Some of the screens get truncated at the bottom but show you an arrow on the right side. The user is torn between scrolling down or scrolling right. (Violating the UX mantra: "Don't make me think").

It almost seems like the Piccsy pitch is trying to get the user to meander aimlessly through the content. And in that respect it is successful. I went through the path I thought they wanted me to follow, but then when I skipped back I found I had missed some important charts and data.

The visual appearance is over-designed and over-fontified (a made-up word) at the expense of readability. Perhaps because it is at the end of a long day for me, but at this hour I don't want to puzzle out coy infographic-style design when looking for basic numbers. The journey is not the reward.


It's a beautiful presentation. I'm jealous. We have products we're in the process of slow-launching; I'd absolutely pay to get a site like that.

Maybe the best way to put it is, skepticism over prospects of new internet site is inversely proportional to the quotient of (quality of application / quality of investor pitch).

And piccsy.com doesn't look bad at all! It's just, the denominator is so big...




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