We made this site for people who search. We were those people, searching Google for where to watch cars racing on the Nürburgring and then getting nothing but cryptic route descriptions on forums.

So we created a map with actual walking routes and people were finding them. Now they're not finding them and they're back to lots of searching.

We get some traction on social media too. But it's people who already go there and know a lot of what we provide already. People don't search Instagram for walking routes to POIs.