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The problem is that almost every kind of company entering markets to compete would have to spend an ungodly amount of money for advertising (you have to let people know you exist and drivers that you are offering a job) and the setup cost are high too.

It is simply expensive to ENTER the market and you will have to have high prices for at least the first period but with them there is no incentive to use you.

And if you give an artificially low price for your service (let say on the long term you can pay the initial fees maintaining lower prices)then the whole thing is still super risky.

It can be done, there are just more safe endeavors.




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