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Most of my FB friends seem to use the mobile app mainly for uploading photos, if my feed is to be believed. From that POV the Instagram acquisition makes sense. How they're going to make money from it I'm not sure, but location-based ads and third-party apps come to mind. Though I still have a hard time imagining the developer appeal for their hypothetical but inevitable mobile app platform.



Aren't Instagram photos geotagged by default? That would make Instagram essentially the "like" button for user tracking in meatspace.

FB wouldn't see everywhere a user goes, but they'd know when/where the user was, when they thought something was worth a picture.

And with the face-tagging stuff, they can get additional time-space data on photo subjects as well.




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