Is there anything that shows how out-of-touch Yahoo better than the idea of wasting 1/3 of the above-the-fold space with something that warns people in advance it is nothing more than an ad?
Call it "Learn More" or something - anything but this. Didn't they A/B test it?
(Or maybe I'm part of the unsuccessful half of an A/B test. Hmm..)
I would expect info videos in general to result in a much higher bounce rate, unless they are accompanied by a text-based explanation of what the product is.
Is there anything that shows how out-of-touch Yahoo better than the idea of wasting 1/3 of the above-the-fold space with something that warns people in advance it is nothing more than an ad?
Call it "Learn More" or something - anything but this. Didn't they A/B test it?
(Or maybe I'm part of the unsuccessful half of an A/B test. Hmm..)