> The return of the 80s is, or rather was, just a current trend. Next up will be the 90s/00s, which can already be seen in make up and fashion, and I'm sure media will follow soon as well.
Is it a "return of the 80s", or is it a rejection of newer music? Again, "GenZ and Millennials show a much smaller preference for their own decade's music." This is a difference from previous generations, which tend to hold on stronger to the music of their times. The current trends of current pop culture have always had a much stronger influence on young people than any "nostalgic" trends. When I was young, nostalgia from earlier decades had almost no influence on myself or my peers.
I believe that music's role changed a lot first with the wide spread of the internet and then smartphones and streaming. The internet gave rise to a global culture, and a new channel where culture can form, and then streaming completely changed how people consume music.
I see rejection, disappointment and disillusion as a general theme that's going on in culture, but I can't say that these weren't present in the past cultures as well - going back some decades, the popularity of punk and its offshoots show just how much these feelings resonated with the audience back then.
I think that with the widespread access and nonexistent barrier to entry to past cultures via streaming, attention just spread over the existing cultural palette, resulting in lower average consumption of the new and current. It's not that the new and current is rejected - it's rather that long tail is longer and taller.
Is it a "return of the 80s", or is it a rejection of newer music? Again, "GenZ and Millennials show a much smaller preference for their own decade's music." This is a difference from previous generations, which tend to hold on stronger to the music of their times. The current trends of current pop culture have always had a much stronger influence on young people than any "nostalgic" trends. When I was young, nostalgia from earlier decades had almost no influence on myself or my peers.