When I was researching what SD card to use for a camera product a few years ago, Samsung's high-endurance cards were by far the best bang for the buck endurance-wise. The choice ultimately came down to Samsung "PRO Endurance" / 820 TBW / $20, versus SanDisk "MAX ENDURANCE" / 719 TBW / $31. In short, the SanDisk cards were a lot more expensive for a worse product.

It looks like the price of the SanDisk cards have come down a bit since then, but are still more expensive for worse specs than the Samsung cards.