I wonder if advertisers feel the same way. If I was buying ads on YouTube, my least favorite audience would be the people who go out of their way to not see them.
Versus what, tv where the medium demand the highest cost per eyeball and every single person is a captive audience (unless you DVR)? Still smells like a good deal for advertisers unless the idea have changed significantly in the years since I cared to know anything about the ad markets.
I think advertisers haven't adapted well to the youtube market at all. They're still operating under the TV model where ad breaks are an expected part of the tv viewing experience and don't understand that on youtube they are intrusive as hell . This also couples negatively with advertisers viewing youtube apparently not putting any limits on ad length as an opportunity to deliver a sermon. I think most people would be annoyed but not totally put off by a couple 15 seconds ads but the issue is that users just have no idea if they'll get a 15 second ad or a 15 minute ad so they skip everything out of extreme frustration with the entire experience.
Its like they forget people go to the fridge or bathroom or pull up the phone when there is a commercial. No one watches the shamwow slot with bated breath unless they have a mental illness.
Advertisers have zero self awareness how stupid their copy is. Ever see the latest reddit ads? “TIL the acura rdx is best in class edmons power train muh lease rates” yeah, its not pretty but its obvious the people defining this ad spend are just throwing shit at the wall and hoping some of it sticks.
