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>Presumably Efani accomplishes that additional protection by maintaining a human support staff they put more resources into training than the average carrier. That's expensive, especially when you consider that it's a relatively niche service (so small user base to amortize that cost over) and presumably only used by people that really care about sim swaps, likely because they are frequently targeted for sim swaps, and thus the training needs to really work.

According to the BLS "Computer User Support Specialists" get paid $30 on average[1]. Whatever training they give to staff to resist sim-swap attacks, I can't imagine they can't be more complicated than the certifications that "Computer User Support Specialists" have to get through, so I think it's reasonable to model their support costs at $30/hr per person. With the premium they're charging over a budget MVNO they can afford two support people per customer. How many fraudulent sim swap attacks could the worst client possibly attract? Is it really that hard to train someone to deny sim swaps until they go through 11 steps of verification like their website says?

[1] https://www.bls.gov/oes/current/oes_nat.htm

>That, plus the fact that it's a premium service that is mostly only useful to higher net worth / higher income people, makes it seem reasonable that it would be quite expensive relative to a regular provider.

I mean yeah that's the more reasonable answer. It's a luxury product and priced accordingly.




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