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It is absolutely not a no-brainer to use Google/etc accounts instead of handling that oneself. The last thing we need is an Internet which is unusable to anyone who chooses not to have (or gets banned by) big tech companies. I myself refuse to use the federated login option because I value the ability to not tie my entire life to my Google account.



Also, there is always a risk of your google account getting banned for no reason other than their blackbox system suspects you did something wrong.


They'll address this kind of issue manually, provided your story makes it to the Hacker News front-page.


For end users, the sign in page will look like this:

https://id.atlassian.com/login

Or this:

https://www.xsplit.com/user/auth

These both offer a "your own email" sign in path. That's why I said "out of the business for most users", I didn't say "for all users".

Plus, I'm speaking to SaaS providers here.

Fully 85% of businesses in the USA use M365, meaning for all but 15% of your b2b users, you do not have to host company-user credentials!


I'm pretty sure you didn't have the "for most users" qualification when I first replied. I may be mistaken, but I don't remember seeing it at any rate.


there are plenty of options for 2 factor apps that don't require login. in fact, even Google's authenticator app does not require you to login. you can use it locally and store the codes locally.


OP said that companies should let Google (etc) handle logins entirely, not just use 2FA apps.




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