I don’t think you are. You have a very utilitarian set of ideas, where optimization towards some unspecified goal of commercial success is the objective, and everything else is deemed ‘lack of strategy’, or ‘poor’.
> You have a very utilitarian set of ideas, where optimization towards some unspecified goal of commercial success is the objective, and everything else is deemed ‘lack of strategy’, or ‘poor’.
Their strategy was to provide free UX enhancements for commercial companies. When they are against the commercial web!
Success does not have to be commercial. It can be about non-monetary impact. They had 800 users and tells themselves "launching letsblock.it and keeping it running for over two years is a big success in my book". Claiming that outcome as a big success is odd and I don't know that the author is learning from failure. When they can say to themselves "I failed in my mission, let me learn from it," I think they will have a larger chance to grow, be more successful, have bigger impact.
