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I believe that we can build an incredibly profitable business by serving photos well. SmugMug has proven this. But their audience is Pro while ours is consumers. ARPU and TAM are different for both, but I think the product will favor us (once we are about more than just e2ee).

That said, I understand your concern.

Open-sourcing the server was a step towards ensuring posterity. Pricing ourself sustainably from day #1 was another. We'll have to do a lot more work on this front over the next few decades and eventually find someone aligned with our ethos to pass the baton to.

I find this to be a very interesting problem to work on :)




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