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So I create a device, it does not even support 3rd party apps (and does not have to).

People think the device is amazing. They want to be able to create their own applications on it. They ask for support.

I create the SDK for it support it and say "ok, you can if you want to, under my own terms. You need to pay me a fee for the privilege, we both win".

And you say "that is illegal! your device is too good! you have to let me develop and sell apps on it for no additional cost to me!"

is that really your position?

Apple, as a company, can disallow installation of any 3rd party apps on their platform tomorrow, is it not their right? I mean no one is not owed anything by Apple. iOS does not have to legally support 3rd party apps does it?

They are being punished for making it too easy. If they sold overpriced dev kits and demanded 5 figure upfront dev license costs and worked only with select partners for their apps, no one would bat an eye. They make the barrier to entry too low and suddenly everyone is entitled.




> under my own terms

And there be the dragons. Thats why antitrust laws exists. Not everything written in a contract is contractual. Given the extensive protections that apple is afforded by law to prevent circumvention of their platform, there must also be some take. He who lives by the sword...


> is that really your position?

My position is that if you open development to 3rd parties they have to be able to develop for your platform for free. You can charge for the services you provide to the developers (fees if they use your payments platform, your distribution platform, etc), but you should not be able to force them to use such services.

The win-win is that by opening your device to 3rd parties it is made more useful for your users and hence more desirable. Iphones wouldn't be so popular if you couldn't access tiktok, instagram and what not with them after all...


>Apple, as a company, can disallow installation of any 3rd party apps on their platform tomorrow

No, they can't. False advertising, etc. Installing apps is one of the expected/marketed features of an iPhone at purchase time. Apple could be sued into the ground for doing something like that.

It's like saying that an auto manufacturer can advertise their car going 0-60 in 3 seconds, so you buy it, then afterwards they release an OTA update that drops the cars performance to 0-60 in 5 seconds. It's not allowed at all, and if a company does it they owe the consumer.

But because you want to give Apple special treatment, I suppose the logic follows that you would think that this case: https://en.wikipedia.org/wiki/United_States_v._Microsoft_Cor.... was unjust to Microsoft, since it's their platform, they can do whatever the fuck they want, right?




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