Agreed. I'm currently saving a data field for 'product category' but this is defined by the store owner and currently not used for search. Trying to figure out the most reliable way to categorize products, to then make it available as a filter to narrow down the selection.

Additionally, the search for "snowboard" vs "snowboards" returns back different results which isn't ideal: since the user intent is the same. This is something I'm hoping to resolve with AI-powered search.

In the footer, I changed my location to be South Africa and a few other countries to try the same search to see what products come up. Thanks for the feedback and heads up on this!