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I feel that while youtubers and influencers are heavily interested in video tools, most average users aren’t that interested in creating video.

I write a lot more email than sending out videos and the value of those videos is mostly just for sharing my life with friends and family, but my emails are often related to important professional communications.

I don’t think video tools will ever reach the level of usefulness to everyday consumers that generative writing tools create.




That's why I'm excited about this particular example: indexing your bookshelf by shooting a 30s video of it isn't producing video for publication, it's using your phone as an absurdly fast personal data entry device.


Recall that TFA discusses analyzing video, not generating video.




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