For anyone unsure what to read, the article on noise is probably the most interesting -- apparently it may help cognition. The article on primate porn is interesting for a look at social dynamics. The article on your subconscious, day dreaming and the 'default network' is good too.
Thing about how much less appealing this article would be if it were titled "My Amazing Brain" or even "Our Amazing Brains". That's amazing. These New Scientists know nothing about my amazing brain- perhaps it will get it's own article someday.