TFA mentions that Netflix has 1.8 million subscribers, so 2.1 million already sounds like a lot.
> Showmax — which was spun out of Africa’s largest entertainment company, MultiChoice, in 2015 — had 2.1 million subscribers on the continent at the end of November 2023, as compared to 1.8 million for Netflix, according to market research firm Omdia.
And there are only 500 million internet users in africa.