The people who make the purchase decision to pay Atlassian are a tiny fraction of those using the tool. The rest have no say in the choice that results in sales dollars. Atlassian can treat this majority with contempt because their only option is to bitch &/or quit which is a very limited amount of power. So Atlassian does treat the overwhelming majority of its users with total contempt and this is financially rational.

Right up until Atlassian and Jira become synonyms for everything bad amongst the overwhelming majority of people who have encountered it. About when "Jira-free workplace" goes on job ads. Which has got to be a pretty good strategy by now. Anyone seen it yet?