In my experience, people tend to say that macOS "looks good". I have not spoken with a mac user who said that macOS is more usable or the workflows are more productive. Also, Apple has convinced everyone that they always know what they are doing, so when something is wrong in the OS it's users who think they must be doing something wrong.
But with Microsoft turning Windows into a big advertising billboard, I can see it becoming a valid reason.
But with Microsoft turning Windows into a big advertising billboard, I can see it becoming a valid reason.