I agree this is kind of trivial, but doing anything more than the average person already puts you in the high percentiles.

My abstract strategy for making contact with the right people:

Try to imagine things from the perspective of the people you're trying to contact. What is their day-to-day, what are they sick and tired of? What will make your cold email stick out in that context? It's click-bait targeted at a specific person. Again, this is probably just one level above what the average person will do. But that already puts you ahead of most people. It gives you some chance of reaching the right person.

The thing is, almost all of the "secrets" of successful people are trivial, it is just that few people are doing them consistently. Anybody could practice basketball as hard as Kobe Bryant did, but almost nobody is actually willing to put in the consistent work over years and years.