I've been working in what might be called "UX" for some time, although mostly in technical and scientific environments, which are quite different compared to the garden variety consumer applications designed for retention and profit, and I wouldn't want to be thrown into the same pot as the usability crowd with their 90% business of self important shit that's just useless dribble for the incompetent middle management caste. The whole UX specialty can be summarized perfectly by the linked uxmag.com article which disqualifies itself automatically by having the most annoying, anti-usability "AI" bullshit modal over the article that's pathetically begging for the attention of gullible morons - of which there are plenty in UX, of course. It's a bullshit-job profession, and it shows. In reality you can boil down most questions of usability to using simple heuristics: Who are you dealing with and what's the useful interaction in this context? E.g. the useful interaction with UX people in any context is to let them know how little worth their professions actually has.