Odd coincidence: 25 years ago a friend of mine, who was a machinist, told me that his ultimate career goal was to own a motel. His name: Patel.

He explained the whole thing to me.

Heh, reminds me a bit of how a South Korean cult is behind Sushi becoming popular...

I just read the NYTimes article about this. Insane timing...

https://archive.is/63umC

I thought the Norwegian fishing industry was behind it?

that's just salmon specifically

Reference?