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Been running my startup for 7 years, not a unicorn but fairly successful. Can honestly say I’ve not made it through a single one of these books. Certainly have tried and have got a few nuggets, but nothing has compared to learning this stuff first hand, on the job. Sure having passable knowledge of this list is useful, but you’re going to hire in people/consultants/external providers to do almost every module on this list for you at some point, you’ll learn from them firsthand. You don’t need to read this list to get a business off the ground and by the time you do you’ll need to surround yourself with these specialists in some form pretty quickly.



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