It's weird to me because the test cost was always more than enough to make it profitable. This is the kind of product where you can actually make a profit on every sale (funny I have to make that remark but it's the 2020s) ... and then ... they didn't somehow? :/
They cut the cost of the test from $399 to $99, so maybe their margins were not as good. Also, it would be a red flag to investors if there weren't any tacked-on "services" on top of the main offeirng to keep squeezing customers after the initial sale.
