As a result, the money generated by the industry has seen a
remarkably noticeable drop. The rise of the term “flop buster”
(in response to so many films like Indiana Jones and the
Dial of Destiny underperforming at the box office) seems to
be directly related to mainstream audiences’ wholesale rejection
of the over-messaging they see hijacking entertainment.
addresses your "it's just nature of Box Office" flopping argument
Did you even read the Triad Partners quote from their letter? It's their words, not mine.