When Zappos was sold to Amazon and Mint was sold to Intuit, I had the same pathetic angst as when I started hearing Nirvana and Pearl Jam on commercial radio.
Ahh, the hipsters dilemma: your sensibilities are offended when something you cherish sell out and go mainstream, yet you wear the hard earned "I liked them _before_ they were popular" badge with honour. It's hard growing up and having your sense of identity and place in the world challenged when you peer behind the curtain. There is something real to be mourned there, yet we are better for it.
I liked those guys before everyone else did!