Linkin Park used it in 4 videos recently and seemed to use a combination of img2img and leaning into the glitchy style. [0] (These are 9-11 mo old so using much older models and techniques)
Peter Gabriel used it extensively in some recent music videos. The artists behind it also leaned into the glitchy style but are probably using some pre trained stuff to keep style.[1]
A writer/creative named Austin McConnell used AI art to make a 50 minute anime short to help market a book he wrote using AI [2]. Not sure how he kept consistency but this video got some flak and he has another video addressing his techniques.
Corridor crew did a second video which is a lot better but still a lot of work. [3]
I think a lot of projects using it are still kind of in the spec stage and are usually using a combination of loras, clip, generating multiple angles, and aggressive use of img2img and controlnets. And a few companies (Scenario [4] etc) are working on consistency. I think you won't see a ton of big projects using it yet because the tech is still early days and the early versions were really a bear to work with.
A lot of people on YouTube are using it like theyd use stock art (YouTube thumbnails, backgrounds, ads, or story boards for writing focused/story YouTubes).
There is still a stigma so a lot of people using it aren't announcing their use broadly, so I've found I usually have to stumble on their projects. Also, a lot of major companies aren't using it for that reason. I know Wizards of the Coast has had some arguments about that recently. Also consistency is still a problem as you mention which limits it's use in bigger projects.
Video games I think will be the first place we'll see it widely accepted. As people have been using AI generation techniques for background tools for like 20 years, see speedtree.
Peter Gabriel used it extensively in some recent music videos. The artists behind it also leaned into the glitchy style but are probably using some pre trained stuff to keep style.[1]
A writer/creative named Austin McConnell used AI art to make a 50 minute anime short to help market a book he wrote using AI [2]. Not sure how he kept consistency but this video got some flak and he has another video addressing his techniques.
Corridor crew did a second video which is a lot better but still a lot of work. [3]
I think a lot of projects using it are still kind of in the spec stage and are usually using a combination of loras, clip, generating multiple angles, and aggressive use of img2img and controlnets. And a few companies (Scenario [4] etc) are working on consistency. I think you won't see a ton of big projects using it yet because the tech is still early days and the early versions were really a bear to work with. A lot of people on YouTube are using it like theyd use stock art (YouTube thumbnails, backgrounds, ads, or story boards for writing focused/story YouTubes).
There is still a stigma so a lot of people using it aren't announcing their use broadly, so I've found I usually have to stumble on their projects. Also, a lot of major companies aren't using it for that reason. I know Wizards of the Coast has had some arguments about that recently. Also consistency is still a problem as you mention which limits it's use in bigger projects.
Video games I think will be the first place we'll see it widely accepted. As people have been using AI generation techniques for background tools for like 20 years, see speedtree.
[0] https://youtu.be/7NK_JOkuSVY?si=GsENyRZTVPslNl6q and https://youtu.be/iKBCVZqqooY?si=4bTelG8AjUCduAwj
[1] https://youtu.be/px76Jn4CUcc?si=Ebpy7NtxbbefdJOR and https://youtu.be/6chvzqAVCnI?si=Q9dEnD72U0ytqBtT
[2] https://youtu.be/kJCkHae1dgE?si=4rhbk69q7KL-R3C9 and the discussion of techniques and controversy https://youtu.be/iRSg6gjOOWA?si=O8H5G2Y3IbZx0hzI
[3] https://youtu.be/tWZOEFvczzA?si=XhzrGg3Lct0QFsi9
[4] https://twitter.com/araminta_k/status/1744842633900347621