This is true in general but I'm not sure it's what's going on here.
Marketing is also very concerned with understanding who your target audience(s) are and speaking their language.
I think talking about "DataFrames" is exactly that; the target audience of this project knows what that means. What they are interested in is "ok but who cares about data frames? I've been using pandas for like fifteen years", so what you want to tell them is why this is an improvement, how it would help them. Dumbing it down to spend a bunch of space describing what data frames are would just be a distraction. You'd probably lose the target audience before you ever got to the actual benefits of the project.
Marketing is also very concerned with understanding who your target audience(s) are and speaking their language.
I think talking about "DataFrames" is exactly that; the target audience of this project knows what that means. What they are interested in is "ok but who cares about data frames? I've been using pandas for like fifteen years", so what you want to tell them is why this is an improvement, how it would help them. Dumbing it down to spend a bunch of space describing what data frames are would just be a distraction. You'd probably lose the target audience before you ever got to the actual benefits of the project.