Imagine for a moment that your million-dollar app on Amazon goes down. You file a ticket. They are currently absorbing a DoS attack, but they can't tell you that due to their privacy policy with the victim. So instead they tell you they are looking into it and it appears to be some kind of network issue.
Nine hours pass. You get frustrated. You take to Twitter. Anybody else on Amazon down? you ask. You get several people to confirm that they are. You tweet that it's an Amazon issue from your company Twitter. You start Googling alternatives. You write a blog post, months later, about how incompetent Amazon must be and you're so glad that you moved your million-dollar app to Rackspace Cloud. You make the front page of Hacker News. Hundreds follow you. Amazon gains a reputation for unreliability among those that read HN. Sales start decreasing.
Or, they null the customer and none of this happens.
Nine hours pass. You get frustrated. You take to Twitter. Anybody else on Amazon down? you ask. You get several people to confirm that they are. You tweet that it's an Amazon issue from your company Twitter. You start Googling alternatives. You write a blog post, months later, about how incompetent Amazon must be and you're so glad that you moved your million-dollar app to Rackspace Cloud. You make the front page of Hacker News. Hundreds follow you. Amazon gains a reputation for unreliability among those that read HN. Sales start decreasing.
Or, they null the customer and none of this happens.
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