Because as a citizen I have no control over them, while they do have lots and lots of control over my life and the lives of my fellow citizens around this part of the continent.
For comparison, I couldn't care less about Musk or X or any other private company involved in what some State-like power labels as "propaganda".
Not the OP but how about cheering for no one? Centralization of power leads to oppression - covid, hate crimes, centralized banking. Maybe you think these are worthwhile pursuits but they are designed to control.
