The parent comment isn't saying that locating in Trump Tower indicates support for anything. What it's saying is that the vast majority of people will think of the former president every time they walk into a building named Trump Tower, forming an association in their mind with the tenants of that building. It's quite possible that that's an unfair association to make! But the point is that the tenants should know that people will make that association, whether warranted or not. It's the same reason why Disney and Apple are so careful about what they position their brand next to: people make associations, whether or not they're justified.